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Launched in 2018 by the publishers of Sleeper, Starboard is a new magazine focusing on mobile hospitality in all its forms – on water, on land and in the air.

Born out of an increasingly close relationship between hospitality and transportation, and the idea that travel experiences extend beyond the realms of a traditional hotel, it examines the design, development and operation of cruise ships and river boats, as well as sleeper trains, ground transportation, aeroplane cabins and the forthcoming advent of commercial spacecraft.

Starboard tells the stories behind the concepts; details the fit-out across the entire supply chain; and considers ways in which these elements contribute to the overall guest experience.

Inside Starboard

Starboard features coverage of the latest projects, products, people and practices shaping the industry

  • Reviews of new cruise ships, river boats, sleeper trains and aeroplane cabins
  • Previews of new concepts in the pipeline, from stylish ground transportation to upcoming commercial spacecraft
  • Interviews with operators, architects and interior designers
  • Reports on the potential growth of the sector
  • Coverage of the products and services that help bring spaces to life


Starboard’s readership encompasses all those involved in the creation of mobile forms of hospitality

  • Global and regional presidents of cruise lines
  • Developers and investors behind mobile forms of hospitality
  • CEOs and senior executives at hotel groups venturing into cruise ships, river boats, aeroplanes and trains
  • Design and development directors
  • Architecture and interior design practices
  • Transport design specialists
  • F&B directors
  • Restaurateurs, chefs and bar operators
  • FF&E, OS&E and procurement specialists

Starboard is also distributed at key trade events throughout the year.